Satore Studio is pleased to announce the appointment of Zillah Watson as Director of Content and Executive Producer. She will lead Satore’s development of virtual production and experiential content, as the company enters an ambitious new phase of growth.

Zillah was Commissioning Editor for Virtual Reality at the BBC and headed up the BBC’s VR studio. She was executive producer of a number of award-winning VR experiences and led a project to push VR out to over 170 public libraries around the UK, resulting in the most comprehensive VR audience research in the UK to date.

Satore Studio combines design and technology to bring bold, beautiful concepts to life, delivering dazzling, truly memorable virtual experiences from runways, stages and sets to audiences worldwide. The studio is led by creative director Tupac Martir.

Discussing Zillah’s appointment, Martir said: “I am incredibly excited to be able to share this news with the community. Zillah has always been someone that we can trust on giving us the correct opinion and constructive criticism to move our projects forward. To have her as part of the Satore team brings joy and fills me with enthusiasm for what we can build together; we have become stronger and more creative with the arrival of Zillah.”

Zillah brings a wealth of experience in creating and commissioning high-quality content from over 20 years in broadcasting prior to her work in VR. A former Head of Editorial Standards for Radio 4, she started her career in TV documentaries and later worked as a journalist for BBC News.

Before leading the BBC’s VR Hub, as Editor for BBC Research & Development, Zillah worked closely with technologists leading work on future content. She has authored several research papers on VR with leading researchers Professor Mel Slater and Professor Anthony Steed at UCL and wrote a major report on the field, VR for News: The New Reality, when she was a visiting fellow at the Reuters Institute for Journalism at Oxford University in 2017.

Zillah said: “I am delighted to be joining the immensely talented team at Satore. The artistic and creative vision they bring to immersive technologies has always excited me, and I’m looking forward to bringing my storytelling experience to the mix. Satore’s commitment to creative R&D ensures we can use the latest technologies to push boundaries to create visionary work.”

Rubin Shah, Managing Director of Satore, added: “Zillah’s appointment marks a defining point in our company’s history and indicates the ambition we have for the business in growing our virtual production and experiential content. To be able to convince Zillah to join us, with her exceptional wealth of experience, and to see her excitement about our vision, is testament to the strength of Satore’s focus on creative R&D. Zillah’s strategic insight and determination to produce dramatic new experiences for audiences to scale will help enable Satore to be a powerhouse across the creative and entertainment technology industries.”