POWERSOFT WELCOMES M.I. ENGINEERING AS NEW EXCLUSIVE DISTRIBUTOR FOR THAILAND
Powersoft has welcomed a new Thailand-based distributor, M.I. Engineering Co., Ltd, into its ever-growing network of partners in South East Asia.
Florence, Italy, 27th October 2020
Established in 1994, M.I. Engineering offers a wide range of audio solutions to a variety of projects, from home cinema to fixed installations. The company is a member of the Mahajak Group, a full service importer of world class sound system products.
“We pride ourselves in providing excellent service and quality audio products to our customers, which drives us to always be aware of the best solutions available on the market,” said Attapol Praisri, M.I. Engineering’s product manager – professional audio division. “Everything that we have in our arsenal, not only suits our philosophy, but also the systems our customers want to build. Having Powersoft added to our portfolio is going to strengthen this position.”
M.I. Engineering was introduced to Powersoft last January by Arthur Soh, Powersoft’s APAC account manager, entering into a full partnership only a few months later.
“Powersoft’s amplifier platforms fit perfectly into our organisation,” continued Praisri. “The ArmoníaPlus software in particular is incredibly useful to us, as the remote capabilities save users time in large system solutions, such as those with complex speaker management.”
“We are really pleased to have M.I. Engineering on board as a partner in the Powersoft family,” said Soh. “They are a very well-known and reputable company in Thailand, with a breadth of experience in the South East Asia pro audio scene. From the very first meeting in their office, I was impressed how knowledgeable the teams were about audio solutions and their customers’ requirements.”
Being headquartered in Bangkok, M.I. Engineering is at the heart of the activity and investment in Thailand for AV, and knows where the market demand is for AV solutions: “Conference systems are definitely in high demand and will continue to grow as a vertical,” explained Praisri. “It’s where ArmoníaPlus is particularly useful. You need to be able to rely on your conference system infrastructure, and ArmoníaPlus delivers that flexibility and reliability consistently.”
With training and education being at the heart of Powersoft’s strategy, the Italian innovator is already planning to run a number of training courses in Thailand with the help of M.I. Engineering, as soon as the conditions allow. “I look forward to welcoming Powersoft users and followers over at M.I. Engineering HQs and share with them the flexibility, capabilities and performances that our products and solutions can offer them; hopefully soon,” concluded Soh.
MI-Engineering’s product manager – professional audio division Attapol Praisri (Left) and a senior product specialist (right) with their new Powersoft X and T series and ArmoniaPlus software
ABOUT POWERSOFT:
Powersoft is the world leader in lightweight, high power, single rack space, energy efficient amplifiers for the professional audio market. Founded in Italy in 1995, headquartered in Florence, Italy, with offices in New Jersey, Powersoft couples the experience and precision of its production department with exceptional components to deliver products with perfect audio response and high-performance reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to convention centers, churches, and clubs, and are used by the world’s leading tour sound companies. For more information, visit the Powersoft website: www.powersoft.com
