Focusrite plc acquires Sequential® in landmark industry development

San Francisco, CA and High Wycombe, UK — April 27th 2021 — In a joint statement, Focusrite Group and Sequential LLC today announced that Focusrite plc, a leading global creator of music and audio hardware and software products, has acquired Sequential LLC, the respected American synthesizer manufacturer led by legendary electronic instrument designer and Grammy® winner Dave Smith.

Both companies stand to benefit from the synergy created by the acquisition. The Focusrite Group will add the venerable Sequential line of instruments to its already-impressive portfolio of products, which includes the acclaimed Focusrite, Focusrite Pro, Martin Audio, Optimal Audio, ADAM Audio, Novation, and Ampify brands. Sequential will benefit from greater resources to expand its global markets and future R&D efforts.

Sequential’s Dave Smith said, “With Focusrite, we’ve found an ideal home and a perfect cultural and technological fit. Phil Dudderidge and his team have a long history of quality, vision, and focus on what musicians and audio professionals really want. We’re excited to join such an industry powerhouse and contribute to our mutual success. I expect great things.”

Sequential has been a leading force in the resurgent popularity of analog synthesizers over the last decade. Its instruments, which include the Prophet® 5 Rev4 polyphonic synth, Pro 3® hybrid monosynth, and Prophet X Samples + Synthesis keyboard, are known for their versatility, ease of use, and excellence of sound. They are a mainstay of performing and recording artists and can be seen and heard on countless stages and recordings.

Focusrite Founder Phil Dudderidge commented: “We’re excited and pleased to add Sequential’s instruments and pedigree to Focusrite Group’s portfolio of world-class audio and music production tools. Dave Smith’s history as an innovator speaks for itself. From his creation of the world’s first fully programmable polysynth, the Prophet 5, to his co-invention of MIDI, Dave has literally changed the world of music several times. We’re looking forward to continuing his history of innovation and expanding the global market for Sequential’s instruments.”

Under the terms of the agreement, Sequential has become a wholly owned subsidiary of Focusrite plc. Sequential’s day-to-day operations and product development remain unchanged and will continue to be guided by Dave Smith and his team.

Tim Carroll, CEO of Focusrite Group, remarked, “Sequential is a premium analogue synth brand with a big stake in music creation. The products are exceptional and the company is run extremely well, and the passion of the people at Sequential aligns perfectly with our Focusrite Group ethos. It’s tremendously exciting to be able to bring Sequential into the Focusrite family, further the incredible journey that Dave Smith started, and keep growing together.”

For more information, please get in touch:
Novation/Ampify:
Georgia.Dillon@focusrite.com

Focusrite/Focusrite Pro:
Simon.Poulton@focusrite.com

Martin Audio:
Maureen.Hayes@martin-audio.com

Optimal Audio:
Steph@soundmarketingltd.co.uk

ADAM Audio:
Andre.Zeugner@adam-audio.de

Sequential:
wilcox@sequential.com

About Focusrite plc
Focusrite plc is a global music and audio products group that develops and markets proprietary hardware and software products. Used by audio professionals and amateur musicians alike, its solutions facilitate the high-quality production of recorded and live sound. The Focusrite Group trades under seven established and rapidly growing brands: Focusrite, Focusrite Pro, Martin Audio, Optimal Audio, ADAM Audio, Novation and Ampify Music. With a high-quality reputation and a rich heritage spanning over four decades, its brands are category leaders in the music-making industry.
Focusrite and Focusrite Pro offer audio interfaces and other products for recording musicians, producers and professional audio facilities. ADAM Audio are precision innovators in the field of professional monitoring and loudspeaker technology, made famous by their unique ART ribbon tweeter. Martin Audio design and manufacture performance ready systems across the spectrum of sound reinforcement, faithfully reproducing performances to every corner of the auditorium. Optimal Audio manufacture high-quality audio hardware for commercial audio applications, with the goal of making the world of audio installation less complex. Novation and Ampify products are used in the creation of electronic music, from synthesizers and grooveboxes to industry-shaping controllers and inspirational music-making software and apps. The group has won numerous accolades, including several Queen’s Awards for Enterprise, for Innovation and International Trade. For more information, visit www.focusriteplc.com.

About Sequential
Originally launched in 2002 as Dave Smith Instruments, Sequential is helmed by legendary musical instrument designer and Grammy award winner Dave Smith. Dave’s many accomplishments include the creation of the Prophet 5 — the world’s first fully programmable polyphonic synthesizer — and his legacy as the primary driving force behind MIDI (Musical Instrument Digital Interface).

The company’s products are used by an ever-growing roster of well-known musicians and are available from music retailers worldwide. Instruments include the new Prophet 5 and Prophet 10 Rev 4, the Pro 3 and Pro 3 SE, and the Prophet X, Prophet 6, OB 6, and Prophet Rev2 synthesizers. Sequential is based in San Francisco, where its instruments are also assembled. For more information, visit www.sequential.com.